https://www.jenny-lang.com/home daily 1.0 2022-12-26 https://www.jenny-lang.com/about daily 0.75 2022-12-26 https://images.squarespace-cdn.com/content/v1/5fc558535bcb0228a2a0179c/133b4652-4bbb-4d92-b8d6-2507a302c278/Headshot2021+-+Copy+%283%29.jpg About - Innovative Digital Leader https://www.jenny-lang.com/achievements daily 0.75 2022-11-13 https://images.squarespace-cdn.com/content/v1/5fc558535bcb0228a2a0179c/1f35d391-64ea-4329-8510-bed933b8c14b/floor.jpg Achievements - Professional Achievements. Jenny is a media leader that drives financial results. She excels at solving business problems in unique ways through media, and strives to define success in metrics that relate back to the business goals. Jenny has experience with integrated (TV+Digital) planning & execution on client budgets up to $600MM annually. She focuses on creating partnerships through intense evaluation, negotiation and problem solving. As an enthusiastic leader, she leads by example and focuses on continuous improvement. Areas of expertise include: ▪ Digital Strategy: Mobile, Programmatic, Video, OTT, Social, Search ▪ Defining & Achieving Success Metrics ▪ Upfront Negotiations/Agency Partnerships ▪ Creative Testing ▪ Integrated Planning & Execution ▪ Team Leadership & Training https://images.squarespace-cdn.com/content/v1/5fc558535bcb0228a2a0179c/93a682ed-dcc4-4668-9cfc-e0b5c1dd558f/teamadweek.jpg Achievements - Results Driven. Through the innovative use of data, created a media plan for a health/retail client that increased prescriptions by 37%, and lifted awareness by 11% Initiated a process to determine quality impressions based upon viewability, fraud and time spent – resulting in 10% in client savings Implemented a Dynamic Creative Optimization process which increased ROI by 23% Led 9 publisher category evaluations resulting in education for agencies in Podcasting, Video, Performance, Mobile, Native, Mobile Location, Influencer, Social, OTT Established an inter-agency brand safety task force evaluating technologies & discussing current issues/campaigns https://images.squarespace-cdn.com/content/v1/5fc558535bcb0228a2a0179c/48392c48-9428-43e1-913a-19b492457b7d/DVPhoto.jfif Achievements - Process Focused. Third party ad serving & verification programs: IAS, DV, Oracle Website Analytics Software: Omniture, Google Analytics Data Visualization Software: Datorama, Tableau, Snowflake Syndicated & Competitive Research: MRI, Nielsen, Simmons, Comscore Media Billing Software: Prisma Video & Photo Editing Software: iMovie, Filmmaker Pro, Adobe Microsoft Office Programs: Word, Excel, Powerpoint, Teams https://www.jenny-lang.com/recommendations daily 0.75 2021-11-20 https://www.jenny-lang.com/videos daily 0.75 2021-12-08 https://www.jenny-lang.com/media daily 0.75 2023-10-18 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Media https://images.squarespace-cdn.com/content/v1/5fc558535bcb0228a2a0179c/1637040885310-1R288SEDCN6NXQWFKWT9/JennyPanel.jpg Media https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Media https://images.squarespace-cdn.com/content/v1/5fc558535bcb0228a2a0179c/1637366557335-RNR3HL2ZY9C3VA61ECO3/AdWeek.jpg Media https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Media https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Media https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Media https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Media https://images.squarespace-cdn.com/content/v1/5fc558535bcb0228a2a0179c/1697660594854-60BCSDNLK49937RZMAE4/ProgrammaticIOWide.jpg Media Speaker at Programmatic IO discussing Brand Safety